When you can remove uncertainty from a buyer's mind, the chances of a sale go up. Dark mode is an increasingly popular option for many operating systems and apps. For example, the Android version of the Facebook app recently started showing a dark mode for users to activate.
Research shows dark mode is not the best option for everyone to use all the time. However, it's preferable sometimes, such as if a person wants to use their phone in bed or to look at something on a phone while in a darkened auditorium. Also, the screen brightness can aggravate migraine sufferers, and people with some vision impairments find that content shown in dark mode is more readable.
For these reasons and others, you should consider offering a dark mode for your website. Some people may not feel the need or desire to use it, but others will undoubtedly appreciate that the option is there for them.
Consider the scenario where a person is browsing an e-commerce site that doesn't have a dark mode feature while lying in bed next to a sleeping partner. They may become concerned that the light from the display will wake up their bedmate and decide it's better to continue the browsing session in the morning. However, people have lots of things to remember, and even the best-intentioned ones might forget to come back to the site.
If you offer a feature where a person could toggle a dark mode on or off, they may feel more willing to browse in environments where extra brightness from a screen may prove disruptive.
Some Chrome extensions let people view all websites in dark mode. However, offering a switchable feature on your website appeals to people who don't have those installed. People in the online marketing community talk a lot about shopping cart abandonment. If people leave items in their shopping carts without going through the complete checkout process, you've lost a sale.
Form abandonment is another kind of user behavior you can aim to reduce through better web design techniques. Better forms could lead to more sales because they help you distribute valuable content to potential customers. Evidence suggests conversions increase when forms are easy for people to fill out. You may think the most effective way to do that is to make the forms shorter.
However, improving your form is not necessarily as straightforward as reducing the number of fields. Indeed, that tactic could make a positive difference in the number of people that fill out a form. Unfortunately, it might also mean members of your marketing team don't get enough information to learn about potential customers. Diploma in Computer Science. List of Professional Courses After Graduation. Leave a Reply Cancel reply Your email address will not be published. Take the first step today.
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