In it, Raymond argued the case for the open-source approach to coding — creating stuff like Linux. But instead of having a magazine or a book publisher bring it to market, he posted the essay online in text, postscript, and audio form.
And he gave it away for free. Within months, tens of thousands of people had read it. He had laid the foundation by building an ideavirus. Take a look at his financial situation: The virus led him to be in demand as a programmer, as a consultant, and even as a public speaker. And the spread of the open-source movement? In an online column, Raymond offered a mea culpa about what it felt like to become insanely rich when VA Linux Systems Inc.
Here are some astonishing facts you should think about long and hard on your way to work tomorrow: Twenty years ago, the top companies in the Fortune either dug something out of the ground or turned a natural resource such as steel or oil into something you could hold. Today, fewer than half of the companies on the list do that. The rest of them make unseemly profits by trafficking in ideas.
Last year, about 30, new musical CDs were released in the United States, including one from the Pope. His Abb? Pater , which I like a lot, features a mix of tunes, including a little rap, a little techno, and a lot of world beats.
Nathan Mhyrvold, former chief technology officer at Microsoft, says that a great employee is worth 1, times more than an average one. Because of the quality of her ideas. Our factory is a sideshow that makes our ideas a little more valuable. How many people did you have regular telephone contact with? Maybe 10, 20, or 30 in your personal life, and maybe at work? Now, take a look at your email inbox and your instant-messaging buddy list. How many people do you hear from every week?
Today, we have dramatically more friends and more friends of friends, and we can connect with them faster and more frequently than ever before. But the moment any of us connects to the Internet, we all connect to each other. And those connections make ideas travel. There are two differences between word of mouth and an ideavirus: First, word of mouth is more analog and tends to spread more slowly.
If you like a book, you might tell a friend or two. Meanwhile, the book languishes at the bottom of the New York Times best-seller list. Second, word of mouth dies off. Think of the last time that fans in the bleachers at a baseball game started the wave. It went great — until it reached the rich folks behind home plate.
With an ideavirus, you can tell friends, or even 1, friends — and because the numbers are larger and the message spreads more quickly, the virus grows instead of shrinking. AWS Deloitte Genpact. Events Innovation Festival. Follow us:. By Seth Godin long Read. The future belongs to the people who unleash ideaviruses. Get the Picture? How Fast Is a Good Idea? We Interrupt This Article In the old days, interruption marketing sold products.
Ideavirus Tip 1: Concentrate! Or create an online experience that duplicates an offline experience, but does it so much faster, cheaper, and better that switching is worth the hassle. Fill the vacuum in the marketplace with your version of the idea so completely that competitors will first have to unteach your virus before they can unleash one of their own. Get permission from users to maintain an ongoing dialogue with them so that you can build a relationship that gives them a beneficial experience and gives you a profit stream.
Continue creating noteworthy online experiences to spread new viruses. Always begin by infecting your core audience of sneezers. Name an oil painting that hangs in an art museum somewhere in the world. The Idea Is Father to the Factory Here are some astonishing facts you should think about long and hard on your way to work tomorrow: Twenty years ago, the top companies in the Fortune either dug something out of the ground or turned a natural resource such as steel or oil into something you could hold.
Really far. All the way to Including OnBeing and Tim Ferriss. Seth's new podcast: Akimbo. The podcast. Click below to check out the show notes and subscribe to my podcast. You can add 17 of these books to your Amazon cart with one click Let me know if it works for you. It's cutting edge and experimental. All at once. Time to Leap. Translated into 35 languages. Useful Udemy courses. About The Author.
Notable Videos Talks and Interviews. Out this November. Work that matters for people who care. And this one too! Seth on Facebook. Speaking inquiries. Seth on Twitter. We will never rent, sell or share your personal information. No spam. Cookie Use. He began by offering his first crime novel, Jack Wakes Up , as a free serial audio podcast on his website and on Podiobooks. So basically the way that I got known in that world was to be participating in the tribe, and collaborating with the other authors.
Eventually thousands of people had downloaded his novel. Since then, Harwood has continued to experiment with free podcasts, self-published stories on Kindle, and other media. For his upcoming novel, Young Junius , Harwood arranged for a signed, limited edition to be offered only to his online fans. Pre-sales have already brought in over a third of the cost of the total print-run, he said. Godin made the same point to his blog readers.
Curtis said publishing houses are doing a good job, under rapidly evolving circumstances, of straddling two worlds —- the still large retail book trade and the growing digital business. Publishers are very smart. They learn very fast and are already beginning, like me, to have one foot in the old business and one foot in the new one.
Will Godin succeed without the industry that supported him in the past?
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