There is a good chance you have probably have tried some of these, and others will be new to you. I also highly recommend reading this post about reaching out to high value affiliate partners and making sure your pitch is good enough to stand out. By reaching out to these sites that already talk about you and letting them know they could make money from the work they already did, it is a no brainer for them and an easy win. You can read this post about if affiliate links are backlinks if you want more information on my comment above about hurting your SEO.
Crawl the web for links pointing to your website and invite them to become affiliates. This is different than the tip above because unlike mentions, these are websites already linking to you. You probably also have sales and conversion data on them if you look in your analytics package. Because they are already linking to you, and you can potentially show how much they could be making, it is money on the table for both of you. Although this is horrible for your SEO, it can also be helpful if it is used as a strategy to assist in take down requests.
Use tools the network provides to crawl the web looking for mentions and links, and also provides you with historic email addresses and information.
Network tools are usually a combination of the two above. Remember, the networks have zero interest in your SEO. Send product samples to potential partners. Try sending product samples to a potential partners home or office. Then have the card on the package with an invitation to checkout your affiliate program.
On the card, mention that if they plan on reviewing it, by becoming an affiliate partner they can also earn money. This could be a great way to also work with your PR team and gain their help with recruiting larger affiliate websites. Sponsor a free lunch at their office as a surprise. Make sure to send a follow up email after delivery hoping they enjoy the meal and asking if when you can jump on a call to have a conversation about your program.
This is an interesting one that I have done with affiliates to drive sales. We find the trendy person that everyone looks up too and give them unique cards like a business card that provides discounts. The same goes to recruit affiliates. Find a trusted person in the group of potential partners and build the relationship. Then ask them to become a 2 tier affiliate partner and help you recruit affiliates.
Create relationships with organizations and have them promote it through their networks. If college students are your target, contact the student help centers or study abroad organizations and ask them to promote the program as a fundraiser through the sororities and universities.
The same goes with sports teams for schools or local groups by approaching the organization in charge. Send the potential partner a gift. Start by looking at their Facebook, Twitter or TikTok accounts and see what the person who makes the decisions likes. Then send something they would genuinely be interested in as a gift. On the card or a handwritten letter, leave your number, URL, and your email address.
Recruit from the people talking about you on social media. Another great way to find affiliates and ambassadors is to recruit affiliates from the people talking about you positively on social media. This might encourage them to share you more often. Leave a comment below with some of your favorite ways to recruit affiliates for your programs.
You can also mention your affiliate program in the comment as long as your comment is not spammy. That way if someone wants to check it out, they can go to a search engine and find it.
And that is tip This is the best way to a marketing strategy online. Effective and interesting post for reading, i really love it and waiting for updates. Thank you. Your email address will not be published.
Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed. Send emails to websites that write about relevant topics and traffic. The trick to this type of affiliate recruitment is to not use a list and send the same canned email.
You also should not use dynamic inserts instead of customization. It is not smart and it does not work for the bigger sites. If it is someone you want to have promote your program, you must customize the email to show the affiliate that you have read at least one full post on their website. You can do this by mentioning specifics from the content. Yes, this takes a lot of time, but the amount of yeses and responses you get should increase drastically if you do it right. Reach out to people who have an audience of your customers and ask to do a cross promotion or JV deal.
One of the most effective ways to get a sign up is to offer the potential partner something of value too. If your company is similar in size, or can pull a similar and complementary audience, why not promote each other as affiliates? Both parties will win. My largest two partners in one of my marquee clients are complementary stores and services.
The one has us in their blog post which ranks very well for one of our highest converting phrases. Because they offer services which are very similar, but not competitive to my client, it was a natural fit.
At times, my client will promote them on social media and in emails too. Do co-branded emails with complementary programs that include copy and paste shopping grids. This is not compliant on all affiliate networks, but some will let you do it. Read your agreement before trying this affiliate recruitment strategy so that you do not get in trouble.
The grid should feature products from both programs. If the affiliate wants the shopping grid to work, or to be able to earn commissions, they must join both programs. Attend conferences like Affiliate Summit. Click here to buy a ticket. There are major affiliate marketing tradeshows all over the world. Clarion Events owns the largest which is Affiliate Summit. Although the shows will have everything from CPA Marketing to Affiliate Marketing, you will also find niche influencers and blogging tracks which attract affiliates from all parts of the industry.
Not all of them will be a fit, but it is a great place to learn and build potential partner leads. Go to network based tradeshows. I stopped going to network based events a while back, but I would definitely consider it again in the future. They are great tradeshows to recruit affiliates at because each of the attendees has a direct interest in the network your program is listed on.
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